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Brand Strategy That Connects, Converts, and Scales
I lead brand strategy that tells a compelling story while driving measurable growth. From rebrands to campaign architecture, I align narrative clarity with business goals, ensuring every touchpoint reinforces trust, drives action, and scales with demand.
With deep experience across B2B, B2C, and B2B2C models, I bring a hybrid lens to brand-building—where user insight, performance data, and cross-functional input shape every brief. I collaborate closely with creative, product, and data teams to move quickly from strategy to execution, leveraging AI-powered tools and predictive analytics to enhance content, design, and user experience.
My strength lies in bridging brand and business: securing stakeholder alignment, communicating brand value through data, and building the internal momentum needed to operationalize vision. Whether defining positioning, leading thought leadership initiatives, or launching high-impact creative platforms, I focus on systems that deliver consistency, resonance, and results
Foster School of Business | University of Washington
As Director of Marketing at the Foster School, participated in full brand refresh, including website, multimedia assets and content approach, internal lead nurture materials, and more.
Old Foster branding
Refreshed brand and site UX
Resonai Augmented Reality Product Visualization
Donuts Domains rebrand
As Senior Marketing Manager at Donuts inc, I led the following:
Community engagement/ strategic partnership nurturing
Partnership with creative agency for market research and strategic positioning and planning
Participation and brand representation through re-naming process
Fostering partner engagement with rebranded assets and messaging
Content strategy; social and PR
Donuts Domains former brand
Rebrand as Identity.Digital
the NALA Digital Marketing Agency Rebrand
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Review and restructure of agency services
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model
Cause marketing program launch
Old branding
Refreshed brand
STARKART OOH Advertising Agency Rebrand
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model
Old branding
Refreshed brand
Google Sites
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