brand
brand
With a focus on strategic brand marketing, I craft compelling brand narratives and foster exceptional user experiences. My expertise extends beyond traditional marketing boundaries, as I collaborate with cross-functional teams to shape both strategy and creative briefs for our partners. By leveraging AI-powered insights and industry-leading frameworks, I ensure our digital presence not only captivates visually but also drives measurable business outcomes.
My approach to leadership is collaborative and inclusive, uniting diverse perspectives to bring a shared brand vision to life. I excel in creating environments where creativity thrives, ensuring alignment between internal teams, external partners, and strategic objectives. Additionally, I have a proven track record of securing buy-in from senior leadership and key stakeholders by communicating the value of brand strategy through data-driven insights and clear, actionable plans.
Whether optimizing campaigns through predictive analytics, personalizing user experiences with AI-driven content, or leading thought leadership initiatives, I remain committed to pushing the boundaries of modern marketing. With every initiative, my goal is to elevate brand presence, foster authentic connections, and deliver results that drive long-term growth.
As Director of Marketing at the Foster School, participated in full brand refresh, including website, multimedia assets and content approach, internal lead nurture materials, and more.
As Senior Marketing Manager at Donuts inc, I led the following:
Community engagement/ strategic partnership nurturing
Partnership with creative agency for market research and strategic positioning and planning
Participation and brand representation through re-naming processÂ
Fostering partner engagement with rebranded assets and messaging
Content strategy; social and PR
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Review and restructure of agency services
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model
Cause marketing program launch
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model